A Comprehensive Guide to Setting Up GA4 for Your Travel Website - by Aman Singh - CollectLo

A Comprehensive Guide to Setting Up GA4 for Your Travel Website

Aman Singh - CollectLo

Aman Singh

Content Writer

4 min read . Jun 10 2023


If you're new to GA4 (Google Analytics 4) and want to ensure accurate data tracking and analysis for your travel website, you've come to the right place. In this step-by-step guide, we'll walk you through the process of setting up GA4 for your website, as well as provide some valuable insights to avoid common pitfalls. So let's get started!Introduction:

Step 1: Creating a Google Analytics Account

To begin, you'll need a Google Analytics account. If you already have one, great! Otherwise, you can refer to our blog on how to create a Google Analytics account. Once you've created your account, proceed to the next step.

Step 2: Creating a Property in GA4

Within your Google Analytics account, create a new property specifically for GA4. We recommend naming it "GA4" followed by your website's name. For example, "EaseMyTripGA4." It's essential to be cautious during this setup phase, as even minor mistakes can lead to significant data discrepancies. Learn from the experience of others, and don't hesitate to seek help from GA4 experts if needed.

Step 3: Adding a Data Stream

After creating your GA4 property, navigate to the Admin section and click on "Data Streams." Then, click on "Add Data Stream" and select "Website" as the stream type. Here, you'll get your GA4 Measurement ID, which looks something like this: G-328ZMQHY8M. Save it and move to the next step.

Step 4: Setting Up Google Tag Manager (GTM)

Now, let's move to Google Tag Manager, an essential tool for managing website tags. If you haven't created a GTM account yet, refer to our blog on how to create a Google Tag Manager account. Once you have your GTM account, proceed to the next step.

Step 5: Installing Google Tag Manager

In the GTM admin section, select your container and choose "Install Google Tag Manager." You'll find two types of tags: one for the head and another for the body. If you're not familiar with coding, share the provided code with your developer and ask them to implement it on all pages of your website.

The code format is as follows:

Install Google Tag Manager Copy the code below and paste it onto every page of your website. Paste this code as high in the <head> of the page as possible:

htmlCopy code<!-- Google Tag Manager --><script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NWSP4ZN');</script><!-- End Google Tag Manager -->

Additionally, paste this code immediately after the opening <body> tag:

htmlCopy code<!-- Google Tag Manager (noscript) --><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-NWSP4ZN" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!-- End Google Tag Manager (noscript) -->

By following these simple steps, you can successfully set up GTM for your travel website. Now, the next step is to ensure that GTM is implemented across the entire website. To do this, go to GTM and click on the account (e.g., EaseMyTrip1), select "Overview," and then click on "Preview" to check all the website pages.

Afterward, return to GTM and verify if there are any pages where GTM is not implemented. This process is suitable for one-time checks, but if you want to check frequently, I recommend downloading the Google Chrome GTM extension, which allows you to view GTM on individual pages.

Now, in the next step, we'll set up GA4 with the help of GTM. Remember to save the GA4 Measurement ID mentioned in Step 3.

Step 6: Set up a GA4 Configuration Tag in GTM

Once you have your GA4 measurement id, you can proceed with configuring the GA4 tag in GTM. Here's what you need to do:

  1. Open Google Tag Manager and select the desired container for your website.
  2. Navigate to the "Tags" section and click on "New" to create a new tag.
  3. Provide a descriptive name for your tag to easily identify it later.
  4. Click on "Tag Configuration" and select "Google Analytics: GA4 Configuration" from the available tag types.
  5. Enter your GA4 Measurement ID, which can be found in the Admin section of your GA4 property.
  6. Once you have completed the configuration, save the tag.

Step 3: Set up a Trigger for the GA4 Configuration Tag

To determine when the GA4 Configuration Tag should fire, you need to set up a trigger. Follow these steps:

  1. In the tag configuration section, click on "Triggering" to define when the GA4 Configuration Tag should fire.
  2. Click on "New" to create a new trigger.
  3. Choose the appropriate trigger type based on your requirements. For example, you can select a page view trigger to fire the tag on every page of your website.
  4. Configure the trigger settings as per your needs, such as specifying the pages or events on which the tag should be triggered.
  5. Save the trigger once you have finished setting it up.

Step 4: Publish the GTM Container

After setting up the GA4 Configuration Tag and trigger, it's time to publish the GTM container. Here's what you need to do:

  1. Click on "Submit" in the upper-right corner of the GTM interface.
  2. Provide a version name and description to help you identify and track changes.
  3. Finally, click on "Publish" to publish the container changes to your live website.

Step 5: Test the GA4 Setup

To ensure that your GA4 setup is working correctly, you should test it using a tag debugging tool. Follow these steps:

  1. Open your website in a browser and use Google Tag Assistant or any other tag debugging tool to check if the GA4 tags are firing correctly.
  2. Verify that data is being sent to your GA4 property by checking the Google Analytics interface. You should see data appearing in your GA4 reports.

If you're new to GA4 or encounter any challenges, don't hesitate to seek assistance from experts in the field. With GA4 properly configured, you'll gain valuable insights into your website's performance, enabling data-driven decisions for the growth of your travel business.


Setting up GA4 for your travel website is a crucial step in understanding your website's performance and making data-driven decisions. By following the steps outlined in this guide, you can ensure accurate data tracking and analysis. Remember to be cautious during the setup process and seek assistance if needed. With GA4 and Google Tag Manager properly implemented, you'll have valuable insights to optimize your travel business's growth.

Frequently Asked Questions (FAQs)

Q1: Can I use GA4 for my existing Universal Analytics (UA) property?

A: Yes, you can use both GA4 and UA simultaneously, but it's recommended to gradually transition to GA4 for future enhancements and features.

Q2: Is it necessary to implement GTM for setting up GA4?

A: While it's not mandatory, using Google Tag Manager simplifies the process of managing website tags and tracking various events.

Q3: Can I track multiple websites under one GA4 property?

A: Yes, you can track multiple websites within a single GA4 property by creating multiple data streams.

Q4: How long does it take for GA4 data to start populating after setup?

A: It may take a few hours for data to start appearing in your GA4 reports. The exact timing depends on website traffic and data processing.

Q5: What should I do if I encounter issues during the GA4 setup process?

A: If you face any challenges during the setup process or need further assistance, feel free to contact us via WhatsApp at +918750845504.