Aman Singh
Product Manager
Product Manager @EaseMyTrip.com | GA4 & GTM Specialist | User-Centered Design (FIGMA) | Data-Driven Decision Maker | Google and Social Media Ads Expert.
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About Me
With over 8 years of experience in digital marketing and product development, I currently excel as a Product Manager at EaseMyTrip. I have proven expertise in implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to enhance data analytics capabilities and drive user engagement. Having skill in UX/UI design with Figma, focusing on creating seamless user journeys and intuitive interfaces. In the past launched and managed YoursOwn, a college connectivity app, overseeing feature development, UX/UI design, and marketing strategies, achieving successful deployment in over 50 colleges.
What I Do
Product Strategy & Roadmapping
Defined product goals, created roadmaps, and collaborated with cross-functional teams (tech, design, marketing) to launch and iterate features aligned with business objectives.
Performance Marketing & Growth
Planned and executed ROI-driven campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms — with a focus on acquisition, remarketing, and revenue growth.
Optimizing UX & Conversions
Worked closely with design and analytics teams to analyze user behavior, run A/B tests, and implement UI/UX improvements that increased conversion rates and reduced drop-offs.
Data-Driven Decision Making
Used tools like Google Analytics, Firebase, and Excel to track KPIs, derive actionable insights, and guide both marketing and product initiatives with data at the core.
Project & Case Study
Project
Main goal was setup GA4 for tracking the entire user journey across Desktop, Mobile, Tablet, and Mobile Apps (Android & iOS)
GA4 case study
GA4 for travel
Google analytics 4 project
Google analytics 4 for travel
GA4 project
Project
When I started working on the project, I noticed several issues with the existing tag setup that were impacting both tracking accuracy and website performance
Google Tag Manager
GTM Case Study
GTM Project
Tags audit project
Google tag manager case study
Case Study
Facebook Ads Case Studies for Real estate, Travel, Ecommerce, Yoga Studio, Cafe, Restaurant, and Shopping.
facebook ads case study
fb ads case study
social ads case study
facebook ads for travel case study
fb ads ecommerce case study
Blog
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Contact Me
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