Aman Singh
Product Manager
Product Manager @EaseMyTrip.com | GA4 & GTM Specialist | User-Centered Design (FIGMA) | Data-Driven Decision Maker | Google and Social Media Ads Expert.
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About Me
With over 8 years of experience in digital marketing and product development, I currently excel as a Product Manager at EaseMyTrip. I have proven expertise in implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to enhance data analytics capabilities and drive user engagement. Having skill in UX/UI design with Figma, focusing on creating seamless user journeys and intuitive interfaces. In the past launched and managed YoursOwn, a college connectivity app, overseeing feature development, UX/UI design, and marketing strategies, achieving successful deployment in over 50 colleges.
What I Do
Product Strategy & Roadmapping
Defined product goals, created roadmaps, and collaborated with cross-functional teams (tech, design, marketing) to launch and iterate features aligned with business objectives.
Performance Marketing & Growth
Planned and executed ROI-driven campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms — with a focus on acquisition, remarketing, and revenue growth.
Optimizing UX & Conversions
Worked closely with design and analytics teams to analyze user behavior, run A/B tests, and implement UI/UX improvements that increased conversion rates and reduced drop-offs.
Data-Driven Decision Making
Used tools like Google Analytics, Firebase, and Excel to track KPIs, derive actionable insights, and guide both marketing and product initiatives with data at the core.
Blog
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