Aman Singh
Product Manager
Product Manager @EaseMyTrip.com | GA4 & GTM Specialist | User-Centered Design (FIGMA) | Data-Driven Decision Maker | Google and Social Media Ads Expert.
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About
With over 8 years of experience in digital marketing and product development, I currently excel as a Product Manager at EaseMyTrip. I have proven expertise in implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to enhance data analytics capabilities and drive user engagement. Having skill in UX/UI design with Figma, focusing on creating seamless user journeys and intuitive interfaces. In the past launched and managed YoursOwn, a college connectivity app, overseeing feature development, UX/UI design, and marketing strategies, achieving successful deployment in over 50 colleges.
What I do
Product Strategy & Roadmapping
Defined product goals, created roadmaps, and collaborated with cross-functional teams (tech, design, marketing) to launch and iterate features aligned with business objectives.
Performance Marketing & Growth
Planned and executed ROI-driven campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms — with a focus on acquisition, remarketing, and revenue growth.
Optimizing UX & Conversions
Worked closely with design and analytics teams to analyze user behavior, run A/B tests, and implement UI/UX improvements that increased conversion rates and reduced drop-offs.
Data-Driven Decision Making
Used tools like Google Analytics, Firebase, and Excel to track KPIs, derive actionable insights, and guide both marketing and product initiatives with data at the core.
Blogs
Contact Me Today!
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