Aman Singh

Product Manager

Product Manager @EaseMyTrip.com | GA4 & GTM Specialist | User-Centered Design (FIGMA) | Data-Driven Decision Maker | Google and Social Media Ads Expert.

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About Me

With over 8 years of experience in digital marketing and product development, I currently excel as a Product Manager at EaseMyTrip. I have proven expertise in implementing Google Analytics 4 (GA4) and Google Tag Manager (GTM) to enhance data analytics capabilities and drive user engagement. Having skill in UX/UI design with Figma, focusing on creating seamless user journeys and intuitive interfaces. In the past launched and managed YoursOwn, a college connectivity app, overseeing feature development, UX/UI design, and marketing strategies, achieving successful deployment in over 50 colleges.

What I Do

Product Strategy & Roadmapping

Defined product goals, created roadmaps, and collaborated with cross-functional teams (tech, design, marketing) to launch and iterate features aligned with business objectives.

Performance Marketing & Growth

Planned and executed ROI-driven campaigns across Google Ads, Meta (Facebook & Instagram), and other platforms — with a focus on acquisition, remarketing, and revenue growth.

Optimizing UX & Conversions

Worked closely with design and analytics teams to analyze user behavior, run A/B tests, and implement UI/UX improvements that increased conversion rates and reduced drop-offs.

Data-Driven Decision Making

Used tools like Google Analytics, Firebase, and Excel to track KPIs, derive actionable insights, and guide both marketing and product initiatives with data at the core.

Project & Case Study

Project

GA4 For Travel | Google Analytics 4 Case Study

Main goal was setup GA4 for tracking the entire user journey across Desktop, Mobile, Tablet, and Mobile Apps (Android & iOS)

GA4 case study

GA4 for travel

Google analytics 4 project

Google analytics 4 for travel

GA4 project

Project

Google Tag Manager Case Study | Audit and Optimization of Tags

When I started working on the project, I noticed several issues with the existing tag setup that were impacting both tracking accuracy and website performance

Google Tag Manager

GTM Case Study

GTM Project

Tags audit project

Google tag manager case study

Case Study

6 Facebook Ads Case Studies for diff industries

Facebook Ads Case Studies for Real estate, Travel, Ecommerce, Yoga Studio, Cafe, Restaurant, and Shopping.

facebook ads case study

fb ads case study

social ads case study

facebook ads for travel case study

fb ads ecommerce case study

Blog

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