Advertising and Digital Marketing: Marketers need to know about...
 - by ramya mb - CollectLo

Advertising and Digital Marketing: Marketers need to know about...

ramya mb - CollectLo

ramya mb

Content Writer

5 min read . Jul 01 2023


Past from few years, often we were hearing the word 'Digital'. The 21st century's wonderful Revolution made is in Digitalization. Retailers, marketers, wholesalers, and every businessman, and in all businesses had been adopted digitalization. This digitalization majorly involves transaction activity, advertising, and buying and selling the product and services. 

What is Digital Marketing?

Irrespective of any businesses most commonly involves in promotional activities or advertise their products and services through an online platform such as social media with help of smartphones or any electronic devices. When compared to the traditional method of marketing the products, digital marketing made a simpler and easier way to convey to the customers online. For example, earlier the marketers used to send mail personally to the customers or they need to advertise their products and services through magazines, newspapers, or pamphlets. This helps to reach out to the only minimum number of customers but in the case of the digital marketing system, the target customers were not limited. It helps us to reach out to a maximum number of people on the digital platform. Therefore this is also called online marketing that helps in promoting the brand of the product and connects with potential customers using the internet and forms of digital communication. This includes e-mail, social media, messaging, and web-based advertising as a marketing channel. 

What is Advertising?

Advertising is nothing but communicating with the customers about the product and services. It may be online or in the traditional method. Advertisements are the technique and practices of marketing the product and services. It involves digital conversation instead face to face interaction. The marketer and buyer will be dealing through the online platform itself. The retailers or any businessmen can involve in marketing procedures and can implement their strategies to convey the customers. 

To deal with Digital Marketing and Digital Advertisements marketers need to know about few techniques. Those are mentioned below:

Data analysis – Today, data analytics tools are widely used by marketers to collect information about customer understandings about the product and try to target them with the proper messages. Data analytics refers to the technique of functionality and modern software that helps us in collecting the customer's information such as their demand and taste through online interactions. These interactions happen in online transactions, content-consumed search queries, and other online footprints relevant to the business. They sort the information through software and analyze the collected data from the customers. This helps them to implement their strategies and can reach the target of customers. 

Writing and editing skills – Customers before going to purchase the products or before availing of any services online they first and foremost go through the product description and the content of the products. Then they look into reviews of other customers. So the marketer should be very careful while writing the description of the product. He should majorly concentrate on a positive note of the products and services and should try to edit the content. In recent days content marketing has attracted customers. The content should be relevant and should be well written. He should review it twice and should give proofreading once if he completed the content. Content is the first part that plays in the Digital Marketing system. So the content should be good and SEO friendly.

SEO and SEM skills – A well-written blog or content becomes useless if the customers do not find them on the right platform at right time. It's important to remember that Search Engine Optimization and Search Engine Marketing are responsible for strategies for driving the traffic to the website. The experts should know about this deep execution strategy and with the help of keywords, they should try to create the crowd online and try to reach out to their searches. Marketers should attract their targeted customers with the help of effective content and should engage with the people. 

Listening skills – Every marketer should have this skill and try to understand what their customers are expecting from them. They should give time and should have the patience of listening to their customer's complaints as well as suggestions. This helps marketers to improve their services and products also can implement them for better growth. To accept the messages from the customers and reply to them at right time.

E-mail marketing skills – Every marketer should be aware of this skill. He should able to conserve with targeted customers through e-mail and it should be relevant. Try to create a dynamic e-mail that should get attracted to customers and should be convincible. He should be able to create an e-mail marketing campaign and should know the tools, metrics, and strategies. This includes analyzing click rates, identifying platform navigation, and running e-mail campaigns. 

Customer relationship management skills – CRM involves strategies that can use to monitor and maximize customer experience. With the help of customer interactions and experiences, marketers can connect with them on a personal and emotional level toward improving the business. The marketer should able to think in place of the customer and so it's called empathy. He should be first thinking from a customer point of view then should decide like a marketer. He should the skill of dealing with the customer so for this matter communication skills is very important. The marketer should communicate with their clients and try to have a good deal with them. 

Basic design skills – Presentation should be good and this is also an important skill where a marketer should know about it. Customers should come up with proper designs and they should be relevant to their customers. The design of the product or services should convey the message and it should look attractively. So that customers feel to go with the product and avail the services provided by the marketers. 

Paid social media advertising skills – Social media such as LinkedIn, Instagram, Facebook ads, etc. Marketers should know these paid advertisements and should know about their availability. Such advertisements are paid based on the quality of the content and the number of words. This helps customers to know about the product and they could find information about price, quality, and brand also its availability.