Why Your Brand Needs Video Content

The Rise of Video Content: Why Your Brand Needs It

Table of Contents

• Introduction
• Types of Video Content
• Benefits of Video Content
• How to use video content as per the content marketing funnel?
• 5 Video examples of the brands
• FAQ’s
• Conclusion

Video content is in demand, and many brands utilise it to connect with their audiences. Trends keep changing, and staying up to date is quite daunting. Short-form video content is in trend with attractive and engaging visuals in the flow, making it the right choice for businesses to plan and initiate industry-related content. 

To create any form of content, the most important part is to know your target audience and their needs. Without understanding your niche, you will be unable to reach your target audience. Getting to know the idea of being at the right place at the right time is essential. When it comes to product-based video content, not everyone would want your product; only some would need it. So, you need to find out how to grasp those audiences into the awareness stage (which will be explained later).

According to a study, 86% of marketers report that video content brings more leads and web traffic. The most popular video platform in 2025 is said to be YouTube, where 90% of marketers share video content. 

Types of Video Content Used by Brands

Not all brands use similar types of video content. The educational industry would use informative-based video content like explainer videos, or the e-commerce industry would use product demos or how-to guides. Below are the 7 types of video content used by the brands.

1. Product Demos: Many product-based businesses create product demonstration video content. This helps in showcasing your product's features, benefits, and functionalities to your target audience. Here, your potential customers or prospects understand the value you are selling and the solution to their problem interactively.

Product demos have types that include:

• Live demonstration for real-time experience and personalized video.
• Recorded, that is, pre-recorded or scalable video content.
• Interactive demos, where users can explore your products independently.
• Other demos include product tours, animated demos, and in-store demos.

2. How-to guides: You must have viewed many how-to-based videos like how to fix watches, how to code, how to start a startup, etc. How-to guide videos are step-by-step tutorials that display video content composed of products, specific goals, and processes. This helps you simplify complex information through visuals and audio, making the whole concept engaging & accessible.

A how-to guide consists of: 

• Step-by-step tutorials that showcase processes like DIY or software guides.
• Explainer videos that break down complex concepts and products through animation.
• Screencasts that record screens to display processes.
• Talking head video, where the expert conveys the information directly.
• Microlearning videos are short and focused on educating a single concept or task.

3. Behind the scenes: Have you ever watched the making of the videos or those bloopers while filming? Behind-the-scenes videos are mainly created to showcase the making of a product or event, revealing processes and people who have put in efforts into it. This type of content can be shown as a vlog or marketing videos.

Behind the scenes consists of:

• A day in the life where you can show the workday of your team members.
• Sneak peeks that give a glimpse of upcoming products, projects, or events.
• Creative process featuring your step-by-step creation of a product or event.
• Introducing your team who work behind your brand's success.
• Sharing bloopers while filming or production.
• An interview with your staff, cast, or crew. 

4.  Customer testimonials: Every business knows how important reviews or testimonials can be, as they help in building reliability. Customer testimonials are the most credible source to gain trust from satisfied customers. It helps in endorsing your brand to a greater audience, providing a positive experience with your products or services. This type of video content can bring more authenticity than text, offering better social proof.

This includes:

• Interview-based videos, in which they are asked questions to answer.
• Case studies that show their experience with your product or services.
• Behind the scenes, you go with the product to gain on-the-spot reviews.
• Animated videos, in case you want to keep your customers anonymous. 

5.  Webinar: In LinkedIn or emails, you must have come across this term, and it is a trend used by well-established companies nowadays. Webinars are live, hosted online seminars or presentations showcasing the products, or used for corporate communications. This can be in the form of Q&A or polls, making it more educational and informative. Webinars come in various forms, such as automated, on-demand, panel discussions, training, lead generation, etc.

6. Social media platforms: All of them are already known, as many of you users scroll through social media platforms and find entertaining content. Social media video content is created and shared via platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. These include short-form and long-form videos. Short-form videos, such as TikTok, Instagram Reels, and YouTube Shorts, can be used to capture your audience's attention more quickly. Long-form videos like YouTube can be used to create and share educational guides for full-proof informative content.

7. Websites: Video content integrated into your brand's website can help your audience keep informed, engaged, and entertained. This will also help boost your SEO performance. These include various formats, such as explainer videos, testimonials, and "about us" videos, which enrich the user experience and brand identity.

Benefits of Video Content

Get to know how video content can benefit your brand to reach your business goals and enhance your brand personality: 

1. Brand Awareness: Leveraging video content to polish your brand’s personality can ultimately boost your brand awareness, too. 
2. Conversion Rate: Video content is quick to reach your target audience, as it is expected to get you 82% internet traffic by 2025, increasing your conversion rate simultaneously. 

• SEO Rankings: Search engines prioritize video content, increasing your visibility in SERPs and attracting clicks. Create SEO rich titles and captions along with video transcripts to boost your SEO ranking. 

• Higher engagement: Video content facilitates emotional connections and gives out learning and information, merging visuals and audio, making it more engaging to your audience. 

• Builds trust: Video content helps in building credibility and trust through webinars, testimonials, product demos, etc. 

• Shareability: Short videos like reels or shorts help in grasping attention, sparking the enthusiasm to share with the world. 

To sum it all up, video content boosts ROI or return on investment by enhancing engagement, conversion rate, brand awareness, improving SEO, and reducing customer support costs through effective video content. 

How to use video content as per the content marketing funnel?

You can't just upload a video online without understanding where your business stands and how your target audience perceives your brand. The following stages will give you clarity:

1. Awareness: In this stage, you can attract your potential customers for brand awareness. Here, you need to create engaging and shareable video content showcasing the pain points or industry-related interests. E.g., informative videos, entertaining short clips, and social media ads. The main goal here is to drive traffic to your website and social media profiles. Tip: You can even provide survey forms at the end of the video.
2. Consideration: Once you get the details of your potential customers and know what they need, you create video content like product demos, tutorials, case studies, etc. This stage mainly stresses highlighting your benefits and features to provide an insight into whether the product you are selling will solve their problem. You can host live sessions like webinars or conduct Q&A for engaging your prospects. 
3. Decision: After spending some time with your customers, your prospects or potential customers will know whether to buy the product/services or not. But might be stuck. Here, you can create persuasive video content like testimonials or success stories to give the final nudge. Make sure you apply a clear call to action (CTA) like Sign up for free trial, make a purchase, more information, etc. 

Top Trending Video Content examples of brands 

Here are the top trending video contents that gave their employees and customers the spotlight:

• Starbucks: Starbucks created video content on employee stories, aka #behindthescenes. It worked as Starbucks highlighted the baristas' craftsmanship, creating an emotional connection with their customers. 

• Sephora’s: Sephora’s product tutorials were truly exceptional, where they started a YouTube Live - search for Sephora Live. It was a live product demo with makeup artist Patrick Ta. It provided their customers with real-time try-ons that helped in instant purchasing and sales.

• Coca-Cola: Coca-Cola’s initiation of the AI-generated ‘create real magic’ campaign was truly a smart move to gain user-generated content. Here, the fans design Coke ads with AI to make marketing interactive and futuristic. 

• Nike: Nike’s Instagram reel, ‘you can't stop us’, a short-form video with fast cuts, motivational messaging, and mobile-first editing, was the best hype video. 

 FAQ’s - Frequently Asked Questions

How to use video content to improve overall brand awareness?

You can use storytelling and share videos in the form of reels or shorts on social media platforms. Through video content, you will be able to spark brand awareness and connect with your audience, naturally increasing brand visibility. You can amplify your brand awareness with user-generated content and video ads. 

Can brands use video content to improve SEO performance?

Yes, video content can improve SEO performance, boosting engagement, click-through rate, and user experience. By optimizing videos with keywords and sharing them on social media, you can drive better traffic.

How can brands use AI to enhance customer experience with personalized video content?

You can create customized video content personalised for messaging and visuals, aligning with your customers' preferences and behaviour.

What tactics do brands use to generate 1 million views on their video content?

Leverage attractive thumbnails, storytelling perspective, promote on social media, and create ads for the same. 

What are the benefits of using short-form content for brand visibility?

Your impressions will increase, and your audience will share your video content with others. The more engagement you have on your short-form video content, the more brand visibility you will gain for your business. 

Conclusion 

Video Content needs a proper SEO strategy to become viral with good visuals and audio. Don't let your brand be left behind when all your competitors are thriving. Video content is the way to build brand awareness to make sales. 

Start your video marketing strategy TODAY.