Open Innovation: Collaborating for a Brighter Future - by Garima Bansal  - CollectLo

Open Innovation: Collaborating for a Brighter Future

Garima Bansal  - CollectLo

Garima Bansal

Content Writer

2 min read . Oct 12 2023



Innovation is like the secret sauce for economic growth and success. It's the magic ingredient that helps companies come up with new ideas, products, and solutions. In recent years, a cool idea called "open innovation" has become super popular. It's like teamwork for innovation, where companies partner up with others, like customers, universities, and tech wizards, to make awesome stuff together. Let's take a closer look at this exciting concept.

What's Open Innovation?

Open innovation is like a brainstorming party where everyone's invited. It means companies don't just sit in their secret labs, they share ideas with others. They team up with universities, customers, and experts to cook up something amazing. The more brains, the merrier!

Why is it Awesome?

Open innovation is super cool because it comes with lots of benefits:

1. More Ideas: With open innovation, you get ideas from all over the place, not just inside your own company. That means more fresh thoughts and creativity.

2. Save Money: Sharing is caring, and it's also cheaper! Open innovation lets companies split the cost of inventing new things with their partners.

3. Faster Magic: With more helping hands, companies can make their awesome ideas real faster. They can get their cool stuff out into the world quicker.

4. Less Risk: When companies share the innovation journey, they also share the risk. It's like having backup if things get tricky.

Different Flavors of Open Innovation

Just like ice cream comes in different flavors, open innovation has various ways to do it:

  • Funnel Model: This is like a step-by-step process where lots of ideas come in at the top, but only the best ones come out at the bottom as finished products.
  • Four Quadrants: Think of this like a puzzle with four pieces. It shows how much control a company has over an innovation. Sometimes they do it all, other times they share the work.
  • Business Model Canvas: Imagine this as a big map that helps companies plan their open innovation journey. It helps them find partners and resources.
  • Collaborative Network: It's like building a team. This model says that open innovation isn't just about ideas; it's also about building strong relationships.

Challenges of Open Innovation

But wait, there are some challenges too:

1. Protecting Secrets: Sharing ideas can be tricky because it might be hard to keep them secret.

2. Talking and Timing: When different people work together, they need to communicate and coordinate well. This can be tough when they're in different places and time zones.

3. Cultural Mix: Working with people from different cultures can be awesome, but it can also lead to misunderstandings if everyone isn't on the same page.

4. Inside Barriers: Some companies are used to keeping all their ideas inside their own walls. Opening up to outside ideas can be a big change.

Open Innovation Around the World

Open innovation isn't just a buzzword. It's happening all over the world:

  • Lego: They let fans design new Lego sets, and the best ones get made.
  • Procter & Gamble: They ask people outside the company for new product ideas.
  • NASA: They hold a worldwide hackathon to solve space challenges together.

The Future of Open Innovation

The future looks bright for open innovation:

  • More Collaboration: Companies will team up even more to make cool stuff.
  • Digital Tech: Technology like AI, blockchain, and the Internet of Things will help people work together better.
  • Sharing is Caring: Businesses will focus on sharing ideas with a bigger and more diverse group of people.
  • Eco-Friendly: People will work together to create solutions for big global problems like climate change.


Open innovation is like a big party where everyone brings their best ideas. It's a way for companies to work together with others to make awesome things happen faster and better. But, like any party, it also comes with some challenges. Still, the future looks bright for open innovation, as more and more people team up to make the world a better place, one idea at a time.